Charismatic leaders whom people want to follow represent a big advantage for companies. They know how to formulate visions and share them in a way that most resonates with others. Charismatic leadership is, however, more than the ability to inspire other people.
It is a way of behaviour that shows a leader's profound belief in the possibilities of the organisation and high probability of success, as well as a willingness to risk and sacrifice personal interests. But it also has a dark side.
