Uber clearly needs a cultural shift – particularly in the area of ethical violations. Now let’s see how it's going to do that.
All the scandals we described in the previous article may result in the company losing their advantage of being the first of its kind. The valuation of the company may decrease.
Even when Uber hired a Harvard professor for the role as head of the company’s leadership and strategy and a former Apple executive as its new chief brand officer, lifting the culture will be very tough. Besides changing the culture, more people need to leave the company.
Incentive structures must be changed. Consistency in PR will be crucial as well. Staff will watch closely how senior leaders behave.
