The purpose of brainstorming is to put our heads together and come up with creative ideas to solve a problem or develop an idea.
This technique has been used in companies for many years. However, research confirms that brainstorming is not the best way to come up with innovations.
Brainstorming often leads to selecting one solution at the expense of other solutions that could have brought more inspiration and opportunities to the company.
What are the biggest pitfalls of brainstorming, and what techniques can be more effective?
