Banking: Physical channels in the age of digitalization

As banks' nondigital channels transform, there will be more time to provide appropriate advice to clients.

Almost one fifth of active digital customers tend to stop using branches. However, physical channels will maintain their significant role for any retail bank.

When it comes to complex products, such as mortgages, more judgment and problem-solving is needed, and people still ask for advice from a member of staff in person.

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