Companies often mistakenly believe that the best way to strengthen their competitiveness is by lowering operating costs and the prices of their products. However, if a company really wants to differentiate themselves from the competition, which should be the goal of all strategies, it must strive for innovation.
If you want to learn how much your company promotes innovation, start with the volume of investments in research and development.
Then look at the following areas companies often focus on when creating their strategies, but end up reducing innovation in the end.
