Why do companies ignore early warnings?

Because signals may have no clear owner or there may be no process that turns them into decisions.

How can the situation be improved?

Review strategic assumptions regularly and assign responsibility for evaluating risks.

Companies often spot a threat early. They fail when they have to act on the warning

11 hours ago.

Strategic surprises are often not truly unexpected. Someone inside the company may already have noticed signals pointing to a market shift or an emerging problem. Rita McGrath argues that detecting information is not enough. An organization also needs a process for evaluating it and turning it into a decision.

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Companies often spot a threat early. They fail when they have to act on the warning

Do you want to read the whole article?Get a subscription for free or from CZK 58 per month

Do you want to read the whole article?
Get a subscription for free or from CZK 58 per month