The authors of a book entitled Competing Against Luck emphasise that if you want to come up with some sort of innovation, you need first to uncover where the main problem lies. Attempts at innovation often start with a product idea; however, it is better to take a step back and focus on what problem customers would be solving with such a product. Precisely for this reason it would be good to look at two key problems we face today, both of which might be solved by blockchain technology.
