For a number of clients such a tool helped reveal that:
- the company had more contractors than employees
- the company had been overstating its employee number by 20%
Now we will take a look at what other modern tools are available.
Preventing cyberattacks
A tool called Digital Resilience Assessment helps deal with increasingly sophisticated cyberattacks. Cybersecurity is not only a technical issue but also an organisational one. Therefore you need to focus too on the very basic processes at your company.
The above-mentioned tool assists companies by revealing vulnerabilities and answering such questions as:
- Do we know where the most important data is?
- Is the data protected?
- Do we know who the users of the data are and do we know the value of this information?
Effective cybersecurity brings confidence which then enables businesses to become more digitalised.
Retail: physical and online channels
According to an article on the website of the McKinsey consultancy company, physical stores are here to stay in the form of:
- product showrooms
- service centres
- places providing "brand experience"
McKinsey developed an analytical tool called OMNI to assess sales channels and relationships among them. It can explain, for example, how the halo effect impacts the economic value of a store. This effect can add or remove up to 20% of the sales outlet.
Customised machine-learning is fed with demographics and business data to uncover drivers of each channel. Companies then know where to locate stores, which formats they should use and how stores can drive online sales.
-jk-