Strategic planning or discovery? (2/2) Dual path approach

The previous article described how planning used to be the foundation of any strategy. In the past, we could rely on analytical processes that made it possible to form a strategy. That is why managers have always been so focused on numbers.

Illustration

The key was to discover relationships within the historical numbers. This insight enabled you to decide what would be best for your business in the future. Today, however, the foundation for strategy is the process of discovery itself.

Deternine the future course based on emergent processes

The key data in analytical processes are numbers. The context for extracting insights is fundamentally linear. The key source for data in emergent processes is people. To gain some insight on what to do, your approach must be holistic.

To navigate and guide your strategy, bring together both experts and non-experts. Aggregate the collective intelligence of your employees and customers. This is the advice from management-issues.com. Collective intelligence is much more helpful than the smartest person in the room. Why? Because collective intelligence, when facilitated, is much more likely actually to generate new ways of solving customer problems.

Collective intelligence workshop

You might consider organising a session. Just gather 25-60 diverse individuals. Make sure they are from different backgrounds; however, all of them should be somehow connected to the development, sale and delivery of your products and services. You could also invite a few individuals from outside your company to add a fresh perspective.

During such exercises, two very different sets of ideas usually emerge:

  1. Innovative ways how the company can incorporate new technologies to update its current products or operations.
  2. Radical ideas that could transform the business completely.

You should take advantage of both kind of ideas. Improve how you do business today and also work on ideas that could lead to very different future. This is the conclusion from the management-issues.com website.

-jk-

Article source Management Issues - British website cntaining practical information, tips and advice to managers
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Strategic planning or strategic discovery? (1/2)

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Strategic planning or discovery? (2/2) Dual path approach