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Study: Are you ready to strengthen the relationships and satisfaction of your B2B customers?There is now a lot of discussion in the media about how COVID-19 will affect the customer experience once companies stabilize again. What will change for corporate clients? Will they have new…
Brands can't really listen to customers. They rely on data; however, that is not enough.With the growing amount of consumer data, companies have more information about their customers than ever before. However, this does not mean that they really understand these customers' needs or know…
B2B Product Marketing: Why Is It So Important?Many entrepreneurs do not have a complete overview of what B2B product marketing involves and how to capture it. If you would like to become more knowledgeable, then read the following article.
Traditional media are not dead, focus on an optichannel strategyWe followed the data even before digital marketing appeared and analysis and statistics became a mantra. So why throw away traditional media and marketing channels? Here are some reasons why you…
Acquisitions vs. retention: What is worth investing in more?Acquiring new customers and maintaining existing relationships are both key to growing your business. However, do you have any idea what the optimal balance should be between your acquisition costs…
5 strategies for effective lead generationMany companies are looking for quick and easy ways to reach new prospects or users. Effective work with so-called leads (lead generation marketing) is one of the most effective methods.
Do you write direct e-mails? Use psychology to create themMost marketers are well aware of the power of direct marketing today. In any case, it is an art to compose a high-quality message that will interest the recipient of the e-mail. Have you ever thought…
Artificial Intelligence and Customer Retention: Where to begin?Statistics show that acquiring a new customer can be five to twenty-five times more expensive than trying to keep an existing client. More importantly, improving customer retention by just 5 percent…
Merchants will be able to list their products for free on Google ShoppingWhereas previously merchants had to pay by pay-per-click (PPC), they will soon be able to put their products on Google Shopping for free. Google is also preparing other new features that will make it…
Distress encourages invention and creativityCurrently, there is a quote that's going around the internet about creativity in crisis. It is most often attributed to Albert Einstein, but there is a lot of discussion about who actually said it. In…
Email service providers are changing the algorithm. Don't let your messages fall into spamLast year, Google announced that it had implemented a TensorFlow artificial intelligence-driven system that immediately helped Gmail block 100 million spam emails every day. Emails that actually reach…
How to close a deal with a client remotely even in uncertain timesIn the area of sales and negotiations, uncertainty and fear have spread due to the coronavirus and due to unexpected obstacles and challenges. Sales teams have adapted quickly to remote work…
Five tips for restaurants to get the most out of online marketing during the pandemicHas the COVID-19 pandemic forced you to temporarily close your business? Find out what you can do to retain your customers and community before it opens up again and your sales go up.
How agile marketing drives data-based decisionsNot long ago, sales and marketing teams worked in tandem: marketing attracted the attention of potential customers, then sales closed the deal. Today, perhaps more than ever, management is making…
Why does your business need a B2B social media strategy?Getting closer to the customer is the mantra of all salespeople nowadays, and its importance will grow in the future. Sales teams are always looking for new ways to drive sales and grow their audience…
