Your query "Pr%C5%AFzkum%20trhu" has returned 41 articles.
3 trends in customer care this yearAccording to the NICE inContact Customer Experience (CX) Transformation Benchmark study, companies have been rapidly increasing their investments this year to achieve a deeply integrated and digital…
Prepare an acquisition strategy for 2021Uncertainty reigns everywhere this year. Even organizations that are still strong and successful today must prepare to adapt their approach at the strategic level to succeed in 2021.
What does neuroscience have to do with marketing strategy?When you try to understand consumers, sometimes you feel like you need a crystal ball. They say they want one thing, but in the end they choose something completely different ...
Creativity and customer experience - the key to customer reintegration after the pandemic?New UK research suggests that the time has come to change our view of the role and value of creativity and to explore how we can engage the creativity of our own customers.
Survey: Three Challenges in CoachingSales coaching is a very good foundation that sales managers can give their salespeople to improve their performance. What is regular coaching like for the sales team? What is the most important? How…
6 ways COVID-19 changed omnichannel marketingThe ability of organizations to successfully exploit marketing channels across the spectrum is proving essential for the "new normal" era. Together with the massive shift to digital channels in recent…
Marketers underestimate the role of creativity in the effectiveness of campaignsNew research by Kantar has found that marketers overestimate the impact of factors such as brand, performance and multimedia. However, they underestimate the creativity and size of the brand in terms…
Study: Are you ready to strengthen the relationships and satisfaction of your B2B customers?There is now a lot of discussion in the media about how COVID-19 will affect the customer experience once companies stabilize again. What will change for corporate clients? Will they have new…
6 interesting financial facts about millennialsMillennials are considered financially undisciplined individuals who spend their income on expensive avocado toasts and lattes in cafes. How much of this is really true? Are all millennials like that…
Brands can't really listen to customers. They rely on data; however, that is not enough.With the growing amount of consumer data, companies have more information about their customers than ever before. However, this does not mean that they really understand these customers' needs or know…
Robots will not replace a human in customer service, nor will a pandemic change thatIn recent months, the market has seen a huge increase in the use of digital and automated customer service channels. The conclusions of a number of studies show that this trend may have an…
COVID-19 is changing the purchasing behavior of your target customers"We live in unprecedented times." This is probably a sentence you have heard many times since the outbreak of the pandemic. Thinking about the "new normal" is changing the way we act and the things we…
No, now is really not the time to cut your customer experience budgetsIs your organization reducing investment in customer experience programs and initiatives? The pandemic is not an excuse, even if you are facing massive revenue shortfalls and reduced demand ...
CRM in 2020: Which three trends should you follow?The dawn of a new decade always gives us the opportunity to evaluate the last 10 years and look to the future. In the specialized area of business relationships, technology for sales growth has…
Empathy in marketing teams is rising, efficiency is dropping, UK study saysEmpathy is growing as team members become closer each other during the coronavirus crisis. On the other hand, opinions differ on the question of team effectiveness. A large proportion of marketing…
