Digital products: Why internationalisation is not always a smooth ride (2/2) The previous article described what obstacles some companies with a digital product need to overcome. Now we will see what makes a digital product succeed on global…
Digital products: Why internationalisation is not always a smooth ride (1/2) Many digital products make it big globally. WhatsApp is based on the idea…
Cyber attacks: what to beware of If you thought that the cyber criminals behind ransomware attacks always…
Hyper-personalised customer experiences (2/2): Connected customer journey Here we will elaborate on the concept introduced in the previous article. A…
Something to consider before paying for customer acquisition After introducing a new platform, you anticipate an inflow of cash.…
Collaborative content marketing: 3 ideas Content can be created in a collaborative way. You can offer case studies,…
Why digital marketing is essential for small businesses If you are a startup or a small business, you shouldn’t miss the chance to…
Are people paying attention to your webinars? During webinars, training sessions and meetings held online, presenters…
Promoting your business with videos (2/2): Finding the best video The previous article offered some basic tips on how use video in marketing.…
Promoting your business with videos (1/2): How to start Businesses today know that incorporating videos into their digital…
Matchmaking services (2/2): Features of the market The previous article described how dating apps may not be motivated to…
People make a purchase emotionally but then they need to defend what they…
Matchmaking services (1/2): Why business with love isn’t eager to innovate Matchmaking companies (typically in the online dating industry) charge…
